🏗 Product

• Objective 1: Launch 3 major features
  • Improved editing tool
  • Slack integration
  • Page version history

• Objective 2: Expand enterprise offering
  • Launch SSO (single sign on) by the end of the year
  • Talk to every new enterprise client to understand their unique needs and make sure they are heard

🎨 Marketing

• Objective 1: Improve new user retention
  • Increase week-one user retention by 40%
  • Streamline onboarding flow
  • Integrate new testing framework to get more insight

• Objective 2: Publish more help content to reduce burden on support
  • Publish at least 5 white papers about primary product areas
  • Launch new help center
  • Share help content on social media

🐙 Sales

• Objective 1: Close 20 SMB deals
  • Of which 4 are over $10K
  • Of which 10-12 are new business
  • Of which over half are upgrading plans

• Objective 2: Create strong sales pitch
  • Create new draft with feedback from product and support
  • Test new draft with 5 prospects
  • Integrate feedback and revise pitch
  • Present to team for final feedback

🤘 Human Resources

• Objective 1: Fill hiring gaps
  • Source designers with strengths in UX
  • Hire security engineer
  • Hire chef

• Objective 2: Improve the onboarding experience for new hires
  • Survey new hires 2 weeks after first day about experience
  • Share onboarding checklist with managers a week in advance

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